The American audience has been unlucky with streaming service subscriptions lately, and we are next. Apple has officially announced that Apple TV price rises immediately in the United States. Without warning, with no time to consider it, it has been imposed since August 28. Both new and existing subscribers will have to accept the new price set at $14.99 per month, just ahead of the arrival of the new season of ‘Ted Lasso’.
It is a significant increase for two reasons. First, until a few days ago the price was set at $12.99 per month, which doesn’t seem like a big difference. But looking back a little further we can notice the real change, because in August of last year its price was $9.99 per month. In other words, in just one year the streaming service has raised its price by 50%, a very significant increase for Apple users. The price of Apple One, the plan that unites the company’s subscriptions, also rises.
Spain in the crosshairs
For the moment, neither this price rise nor last year’s has affected the Spanish market. Here we remain for the moment with the price of €9.99 per month that has been in place for a while, though perhaps we should not take it for granted. Other territories have also been raising their prices in recent months or even weeks, with Mexico as the closest example. Europe is in the sights and we could see a significant increase in the price of our subscription soon.
This situation becomes somewhat more problematic when we consider that Apple does not follow the same plan strategy as other companies. Amazon already has its base with ads to offer an affordable service in exchange for our time, but Apple’s executives do not entertain something similar for their services. They prefer aggressive prices to invasive ads.
The Streaming Price Hike
All streaming services are going through a small crisis of unchecked price increases, and it seems we are far from seeing stabilization anytime soon. Netflix has had to pay penalties for its price hikes in some courts, and it wouldn’t be surprising if the same happened to other services, but no measure seems to slow the trend in the short or medium term.
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