Cristiano Ronaldo is set to conquer a new playing ground, this time away from the field. Paramount+ has ordered Day 1s, a new comedy series set in the world of English football that marks the television debut of UR-Marv Studios, the production company founded by the Portuguese superstar together with Matthew Vaughn, director of the Kingsman saga. The project has received a direct order for ten episodes and represents one of the first major productions approved by Paramount+’s new leadership after the merger with Skydance. Alongside Ronaldo and Vaughn, the series counts on a lineup of top names from both cinema and sport: actor Damian Lewis (Homeland) will be part of the cast, while Thierry Henry, the former French football star, will be involved as an executive producer.
The Plot of Day 1s: The Story of a Young Footballer Who Realizes His Dream
Initially, the project was described as a story centered on the figure of a football agent. The path, however, has been redrawn. At the heart of the series now arriving on Paramount+ will be a young and talented footballer who manages to fulfill his own dream: to play in the English Premier League with Brentford FC. But success will not be a journey to undertake alone. He will be followed by friends who have supported him from the very beginning, when fame, money, and recognition were not yet in sight: his “Day 1s,” an expression that literally denotes the people who were there from day one. The story will therefore tell not only the world of professional football but also the personal relationships, loyalty, and sacrifices that accompany the path to success.
Ronaldo and Matthew Vaughn Together for the Television Debut
Day 1s is UR-Marv Studios’ first television project and stems from the collaboration between Cristiano Ronaldo and Matthew Vaughn. The latter also directed the pilot episode, while the showrunner for the series has been entrusted to Dan Mazer. Production also involves Darren Dein, who conceived the project through his DoubleD Sports, and Kris Thykier with Archery Pictures. Among the executive producers are Vaughn, Ronaldo, Dein, Thierry Henry, Damian Lewis, Doug Ellin, Dan Mazer, and Thykier.
Vaughn expressed great enthusiasm, calling Day 1s the ideal project to inaugurate the collaboration with Ronaldo: “It’s the perfect project for Cristiano and me to start our company. And being able to say he’s a friend and a partner is a true honor.” The director added that he is convinced the man who has broken every record in football will soon do the same in cinema and television.
Cristiano Ronaldo: The Most Powerful Stories Happen Off the Pitch
Ronaldo also commented on the news of the series order, noting that it represents an opportunity to tell a different side of the sport that has defined his entire life. “I have spent my whole life in football, and I know that some of the most powerful stories happen off the pitch. Football is about dreams, ambition, loyalty, sacrifice, and the people who believe in you from day one. This is what makes Day 1s special,” said the Portuguese star.
Ronaldo then added that he is proud to contribute as a producer to bringing to screen a story capable of reaching even those who do not necessarily follow the world of football. “Starting this first venture in the industry together with my partner and friend Matthew Vaughn and having on board an exceptional former player and a fantastic person like Thierry Henry makes everything even more special,” he concluded. After building an extraordinary career on the football pitch, will the Portuguese star leave his mark in the entertainment industry as well? Day 1s will certainly be the first test of this new adventure.
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